TY  - JOUR 
AU  - Luque Martínez, Teodoro
AU  - Faraoni, Nina
AU  - Doña Toledo, Luis
PY  - 2019
UR  - http://hdl.handle.net/10481/61481
AB  - Natural Protected Areas face the challenge of conciliating attractions with satisfaction
of their different stakeholders without compromising their own resources. Marketing can play an
important role to this challenge from a macromarketing...
LA  - eng
PB  - MDPI
KW  - Natural protected areas
KW  - Marketing management
KW  - Social networks
KW  - National parks and reserves
KW  - Sustainable tourism
KW  - IPA matrix
TI  - Auditing the Marketing and Social Media Communication of Natural Protected Areas. How Marketing Can Contribute to the Sustainability of Tourism
DO  - 10.3390/su11154014
ER  -