TY  - JOUR 
AU  - Liu, Yipeng
AU  - Vrontis, Demetris
AU  - Bustinza Sánchez, Óscar Fernando
AU  - Vendrell-Herrero, Ferran
AU  - Cooper, Cary L.
PY  - 2020
UR  - http://hdl.handle.net/10481/61365
AB  - Grounded in the Journal’s remit of advancing international marketing theory, this special issue seeks to understand the challenges to internationalizing hybrid business offerings, entry modes and collaborative agreements for successful introduction of...
LA  - eng
PB  - International Marketing Review
KW  - Servitization
KW  - Product-service innovation
KW  - Business hybrid offerings
TI  - Call for papers: Business hybrid offerings: International challenges, entry modes and product-adaptation processes
ER  -