TY  - GEN 
AU  - Moreno, Caio
AU  - Carrasco, Ramón Alberto
AU  - Herrera Viedma, Enrique
PY  - 2019
UR  - http://hdl.handle.net/10481/61249
AB  - Market-Oriented companies are committed to understanding both the needs of their customers, and the
capabilities and plans of their competitors through the processes of acquiring and evaluating market information
in a systematic and anticipatory...
LA  - eng
PB  - IMAI Software
KW  - Big data
KW  - Cloud Architecture
KW  - Artificial Intelligence Strategy
KW  - Data Supermarket
TI  - Data and Artificial Intelligence Strategy: A Conceptual Enterprise Big Data Cloud Architecture to Enable Market-Oriented Organisations
DO  - 10.9781/ijimai.2019.06.003
ER  -