TY  - GEN 
AU  - Ureña, Raquel
AU  - Chiclana Parrilla, Francisco
AU  - Carrasco, Ramón Alberto
AU  - Herrera Viedma, Enrique
PY  - 2020
UR  - http://hdl.handle.net/10481/60205
AB  - In on line communities, where there is a huge number of users that interact under anonymous identities, it has been observed that e-word of mouth is a very powerful influence tool. So far, this technology is well known in on-line marketplaces, such as...
LA  - eng
PB  - Elsevier BV
TI  - Leveraging Users’ Trust and Reputation in Social Networks
DO  - 10.1016/j.procs.2019.12.073
ER  -