TY  - JOUR 
AU  - Li, R.
AU  - Liu, Y.
AU  - Bustinza Sánchez, Óscar Fernando
PY  - 2019
UR  - http://hdl.handle.net/10481/59490
AB  - This paper aims to provide a nuanced understanding of international marketing agility by
connecting organizational capability literature with that of standardization and adaptation. The focus of
the research is to clarify whether managing the...
LA  - eng
PB  - Emerald
KW  - International marketing agility
KW  - Service intensity
KW  - Product quality
KW  - China
KW  - FDI
TI  - FDI, service intensity, and international marketing agility
DO  - 10.1108/imr0120180031
ER  -