TY  - JOUR 
AU  - Carrasco, Ramón Alberto
AU  - Blasco, María Francisca
AU  - García-Madariaga, Jesús
AU  - Herrera Viedma, Enrique
PY  - 2018
UR  - http://hdl.handle.net/10481/58777
AB  - In the literature there are some proposals for integrated schemes for campaign management based on segmentation
from the results of the RFM model. RFM is a technique used to analyze customer behavior by means of three
variables: Recency, Frequency...
LA  - eng
PB  - IMAI Software
TI  - A Fuzzy Linguistic RFM Model Applied to Campaign Management
DO  - 10.9781/ijimai.2018.03.003
ER  -