TY  - JOUR 
AU  - Cid López, Andrés
AU  - Hornos Barranco, Miguel Juan
AU  - Carrasco González, Ramón Alberto
AU  - Herrera Viedma, Enrique
PY  - 2018
UR  - http://hdl.handle.net/10481/58080
AB  - The market launch of new products and services is a basic pillar for large and medium-sized companies in the ICT (Information and Communications Technology) sector. Choosing the right moment for it is usually a differentiating factor in terms of...
LA  - eng
PB  - Vilnius Gediminas Technical University Press
KW  - Strategic planning
KW  - Linguistic multi-criteria decision-making
KW  - 2-tuple representation
KW  - Project prioritization
KW  - ICT sector
TI  - Prioritization of the launch of ICT products and services through linguistic multi-criteria decision-making
DO  - 10.3846/tede.2018.1423
ER  -