TY  - JOUR 
AU  - Yasin, Mahmoud
AU  - Porcu, Lucía
AU  - Liébana Cabanillas, Francisco José
PY  - 2019
UR  - http://hdl.handle.net/10481/57681
AB  - The purpose of this study is to assess the antecedent role of brand experience (BE) in the
intention to forward online company-generated content (CGC) within an online Islamic banking
sector. The present study analyzed 387 valid responses collected...
LA  - eng
PB  - MDPI
KW  - Brand experience
KW  - Brand community
KW  - Company-generated content
KW  - Islamic banking
KW  - Intention to forward
TI  - The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content
DO  - 10.3390/su11174649
ER  -