TY - GEN AU - Bustinza Sánchez, Óscar Fernando AU - Vendrell-Herrero, Ferrán AU - Baines, Tim S. AU - Parry, Glenn PY - 2015 UR - http://hdl.handle.net/10481/41020 AB - Servitization is a complex process for capturing value and hence the link between the implementation of services and firm performance is blurred. There have been different attempts to clarify the servitization-performance link quantitatively. The... LA - eng PB - Universidad Rey Juan Carlos KW - Business model KW - Strategy KW - Servitization KW - Performance KW - Manufacturing TI - Service business model and performance: Unpacking the complex relationship ER -