TY  - GEN 
AU  - Vendrell-Herrero, Ferrán
AU  - Parry, Glenn
AU  - Gomes, Emanuel
AU  - Bustinza Sánchez, Óscar Fernando
PY  - 2015
UR  - http://hdl.handle.net/10481/41019
AB  - Though the increasing trend towards globalisation presents enormous opportunities for international market expansion, it has been acknowledged that the success of an internationalisation strategy depends, among various other factors, upon having a...
LA  - eng
PB  - Universidad Rey Juan Carlos
KW  - Digital services
KW  - Internationalisation
KW  - Country of origin
KW  - B2C
TI  - The internationalization of digital services in b2c markets: Branding or country of origin effect?
ER  -