TY  - GEN 
AU  - Vendrell-Herrero, Ferrán
AU  - Bustinza Sánchez, Óscar Fernando
AU  - Parry, Glenn
AU  - Georgantzis, Nikolaos
PY  - 2014
UR  - http://hdl.handle.net/10481/41018
AB  - Supply chains as descriptors of business models provide processes of value creation and value delivery, which are often performed by a number of different companies. This article develops a framework of unbalanced power in capturing value between...
LA  - eng
PB  - Orkestra-Basque Institute of Competitiveness; Deusto Business School
KW  - Power
KW  - Business models
KW  - Digitalization
KW  - Consumer surplus
KW  - Value chain
TI  - Co-creators vs e-retailers: an analysis of power in the digital value chain
ER  -