TY  - GEN 
AU  - Alcántara Pilar, Juan Miguel
AU  - Barrio García, Salvador Del
PY  - 2014
UR  - http://hdl.handle.net/10481/34953
AB  - It is widely assumed that online user behaviour is mainly utilitarian, although hedonic motivations such as enjoyment have also been found by recent research to have a marked influence on such behaviour. The present study explores the influence of...
LA  - eng
PB  - Universidad Miguel Hernández; Asociación Española de Marketing Académico y Profesional (AEMARK)
KW  - Website
KW  - Usability
KW  - Browsing time
KW  - Perceived risk online
TI  - Website design as moderating factor of online user behavior
ER  -