TY  - JOUR 
AU  - Montoro Ríos, Francisco Javier
AU  - Luque Martínez, Teodoro
AU  - Fuentes Moreno, Francisca
AU  - Cañadas Soriano, Paloma
PY  - 2006
SN  - 0736-3761
UR  - http://hdl.handle.net/10481/29009
AB  - Purpose – The purpose of this article is to determine the relative importance of the ecological attribute when other attributes referring to the functional performance of a brand are taken into account, and check the effectiveness of environmental...
LA  - eng
PB  - Emerald
KW  - Brand equity
KW  - Labelling
KW  - Environmental management
KW  - Women
KW  - Environmental information processing
KW  - Brand attitude
TI  - Improving attitudes toward brands with environmental associations: an experimental approach
ER  -