TY  - CHAP 
AU  - Valdera Gil, Juan Miguel
AU  - Valdera-Gil, Francisco Javier
PY  - 2015
SN  - 9781634824965
UR  - https://hdl.handle.net/10481/112749
AB  - More and more citizens of contemporary societies worry about being healthy, one’s self- image or keeping in good shape. The aim of this chapter is to study the factors which underpin current human practices under the banner of ‘body worshipping’. In...
LA  - eng
PB  - Nova Science Publishers
KW  - hegemonic aesthetic standard
KW  - sport ascetics
KW  - enjoyment
KW  - hedonism
KW  - fragmentation of consumer’s practice
TI  - Body Cult in Contemporary Societies: Sport, Self-image and Health
ER  -