TY  - GEN 
AU  - Rodríguez López, María Eugenia
AU  - Higueras Castillo, Elena
AU  - Rojas Lamorena, Álvaro José
AU  - Alcántara Pilar, Juan Miguel
PY  - 2024
SN  - 1873-5509
SN  - 0040-1625
UR  - https://hdl.handle.net/10481/111481
AB  - The shoppable TV, which allows the purchase of products appearing in TV programmes directly, is a digital trend
that is not implemented in most markets, but companies such as Amazon and NBC Universal have proposed the
first sales systems. The aim of...
LA  - eng
PB  - Elsevier
KW  - Technology Acceptance Model (TAM)
KW  - TV-shopping
KW  - Enjoy shopping
TI  - The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model
DO  - 10.1016/j.techfore.2023.122986
ER  -