TY  - GEN 
AU  - Jovanovic, Marin
AU  - Bustinza Sánchez, Óscar Fernando
AU  - Davies, Phil
AU  - Parry, Glenn
PY  - 2023
UR  - https://hdl.handle.net/10481/111068
AB  - The servitization literature has explored the role that product modularity plays in supporting service design and delivery. Importantly, product modularity has the potential to aid manufacturers in providing customized solutions on a larger scale,...
LA  - eng
PB  - Taylor
TI  - The Interplay of Product Modularity, Service Types, and Servitization Depth on Firm Performance: A Moderated Mediation Model
DO  - 10.1080/09537287.2023.2286276
ER  -