TY  - CHAP 
AU  - Díaz Millón, Mar
PY  - 2021
UR  - https://hdl.handle.net/10481/109920
AB  - In a globalized world, companies need to have their online information linguistically and culturally adapted to access international markets. Transcreation is an interlingual creative re-interpretation of a text made considering the linguistic and...
LA  - eng
PB  - IGI Global
KW  - transcreación
KW  - transcreation
KW  - comunicación corporativa
KW  - corporate communication
KW  - sector sanitario
KW  - healthcare
TI  - The Role of Transcreation in Corporate Communication: A Case-Study in the US Healthcare Sector
DO  - 10.4018/978-1-7998-6799-9.ch009
ER  -