TY  - GEN 
AU  - Castillo López, Ana
AU  - Rescalvo Martín, Silvia Elisa
AU  - Karatepe, Osman M.
PY  - 2025
UR  - https://hdl.handle.net/10481/109711
AB  - Purpose – The purpose of this study is to investigate how common method bias (CMB) is addressed using partial least squares structural equation modeling (PLS-SEM) in hospitality and tourism research.
Design/methodology/approach – A systematic...
LA  - eng
PB  - Emerald
KW  - Common method bias
KW  - CMB
KW  - Hospitality
KW  - Partial least squares
KW  - PLS
KW  - Structural equation modeling
KW  - SEM
KW  - Tourism
TI  - How is common method bias addressed using partial least squares structural equation modeling in hospitality and tourism research?
DO  - 10.1108/TR-07-2025-0762
ER  -