TY  - GEN 
AU  - Herzallah, Doaa
AU  - Liébana Cabanillas, Francisco José
AU  - Muñoz Leiva, Francisco
PY  - 2023
UR  - https://hdl.handle.net/10481/109402
AB  - Social commerce, such as Instagram shopping – an innovative, global platform on which businesses offer their products and services – is attracting growing interest from both the academic community and the business world. Not least, this interest is...
LA  - eng
PB  - Taylor & Francis
KW  - Instagram commerce
KW  - motivation
KW  - purchase intention
KW  - recommendation
KW  - mediation  analysis
TI  - Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis
DO  - https://doi.org/10.1080/17543266.2024.2308557
ER  -