TY  - GEN 
AU  - Herzallah, Doaa
AU  - Muñoz-Leiva, Francisco
AU  - Liébana Cabanillas, Francisco José
PY  - 2021
UR  - https://hdl.handle.net/10481/109394
AB  - The relevance of social networks in recent years has been demonstrated at the business level. However, selling through social networks and more specifically on Instagram constitutes an emerging field of knowledge. Instagram commerce is part of the new...
LA  - eng
PB  - Taylor & Francis
KW  - social commerce
KW  - Instagram commerce
KW  - social networks
TI  - Selling on Instagram: Factors that Determine the Adoption of Instagram Commerce
DO  - https://doi.org/10.1080/10447318.2021.1976514
ER  -