TY  - GEN 
AU  - Herzallah, Doaa
AU  - Muñoz-Leiva, Francisco
AU  - Liébana Cabanillas, Francisco José
PY  - 2022
UR  - https://hdl.handle.net/10481/109372
AB  - Purpose
Throughout 2020, especially under the lockdown measures, there was a significant surge in e-commerce and social commerce (s-commerce), with numerous people all over the world adopting and using commerce platforms on social media and other...
LA  - eng
PB  - Emerald
KW  - Instagram commerce
KW  - SOR
KW  - Urge to buy impulsively
TI  - To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce
DO  - https://doi.org/10.1108/JRIM-05-2021-0145
ER  -