TY  - GEN 
AU  - Sánchez-Muros Lozano, Patricia Sonsoles
AU  - Jiménez Rodrigo, María Luisa
PY  - 2024
SN  - 2724-6078 (online)
UR  - https://hdl.handle.net/10481/109283
AB  - This article analyses the contemporary relevance of Erving Goffman’s gender analysis in advertising, as developed in Gender Advertisements. Through a critical review of recent empirical studies, the paper examines the persistence, transformation and...
LA  - eng
PB  - Edizioni Altravista
KW  - Erving Goffman
KW  - gender analysis
KW  - Advertising
KW  - gender representations
KW  - Media sociology
TI  - The Relevance of Erving Goffman’s Gender Analysis in Advertising
DO  - 10.53119/se.2024.1.09
ER  -