TY  - GEN 
AU  - Carrasco García, Patricia María
AU  - Frías Jamilena, Dolores María
AU  - Polo Peña, Ana Isabel
PY  - 2025
SN  - 1368-3500
SN  - 1747-7603
UR  - https://hdl.handle.net/10481/108356
AB  - This study identifies the effect of applying different artificial intelligence (AI) tools in a virtual destination tour on the behavioral intention of potential tourists toward the virtual tour itself and toward the destination recreated in it. To...
LA  - eng
PB  - Taylor & Francis
KW  - Virtual tourism
KW  - Digital tourism marketing
KW  - Destination marketing
KW  - Tourism technology
KW  - Intelligent virtual environment
KW  - Artificial intelligence
TI  - Virtual Tours: The Effect of Artificial Intelligence and Intelligent Virtual Environments on Behavioral Intention toward the Tour and the Tourist Destination
DO  - 10.1080/13683500.2025.2472289
ER  -