TY  - GEN 
AU  - Carrasco García, Patricia María
AU  - Frías Jamilena, Dolores María
AU  - Polo Peña, Ana Isabel
PY  - 2025
UR  - https://hdl.handle.net/10481/108309
AB  - Within the Experience Economy framework, this study analyzes how smart technologies impact the tourist experience of a pre-stay virtual tour and how the individual’s cognitive style moderates this relationship. A quasi-experimental design entails a...
LA  - eng
PB  - Sage
KW  - virtual reality
KW  - intelligent virtual environment
KW  - cognitive style
KW  - tourist experience
KW  - Experience Economy
TI  - The Impact of Virtual Reality and Intelligent Virtual Environments on the Tourist Experience: The Moderating Effect of Cognitive Style
DO  - 10.1177/00472875251346933
ER  -