TY - GEN AU - Polo Peña, Ana Isabel AU - Peco Torres, Francisco AU - Frías Jamilena, Dolores María AU - Coves Martínez, Ángel Luís PY - 2025 UR - https://hdl.handle.net/10481/107994 AB - Purpose – The aim of this study is to determine if a “slow destination” image increases tourist well-being and if online value co-creation successfully conveys a “slow destination” image and generates well-being among tourists who favor different... LA - eng PB - Emerald Insight KW - Slow tourism KW - Destination image KW - Well-being KW - Rural tourism KW - Coastal tourism KW - Online value co-creation TI - The moderating effect of tourism type on the co-creation of a “slow destination” image and on tourist well-being DO - 10.1108/JHTI-02-2025-0271 ER -