TY  - GEN 
AU  - Aulló Saura, Emma
AU  - Gutiérrez Artacho, Juncal
AU  - Díaz Millón, Mar
PY  - 2025
SN  - 2949-6861
UR  - https://hdl.handle.net/10481/107224
AB  - This study investigates transcreation in global marketing through a comparative case study of selected sections of Apple’s and Sunstech’s multilingual websites (English<>Spanish). Using the FACT framework, it evaluates content adaptation, cultural...
LA  - eng
PB  - John Benjamins
KW  - translation
KW  - transcreation
KW  - artificial intelligence
KW  - global marketing
KW  - cultural adaptation
TI  - Transcreation and AI in global marketing: A comparative case study of two telecom websites
DO  - 10.1075/dt.25009.aul
ER  -