TY  - GEN 
AU  - Quinchía‑Saavedra, Catalina
AU  - Castañeda García, José Alberto
AU  - Rey Pino, Juan Miguel
PY  - 2025
UR  - https://hdl.handle.net/10481/104976
AB  - Political communication on social media is increasingly prevalent; however, the factors influencing message content and profile characteristics that contribute to its reach remain underexplored. This study analyzes these factors through a case study...
LA  - eng
PB  - Springer
KW  - political communication
KW  - Political marketing
KW  - Retweeting behavior
KW  - Social media
KW  - Colombian peace process
TI  - Tweeting for peace: an analysis of twitter use in Colombia’s peace process
DO  - 10.1007/s12208-025-00433-0
ER  -