TY  - GEN 
AU  - Irimia-Diéguez, Ana
AU  - Liébana Cabanillas, Francisco José
AU  - Blanco-Oliver, Antonio
AU  - Lara Rubio, Juan
PY  - 2023
UR  - https://hdl.handle.net/10481/104166
AB  - Purpose

Traditional payment systems based on cash and bank cards are being replaced by new innovative formats. This research analyzes the success factors in the adoption by customers of Bizum, a peer-to-peer (P2P) mobile payment system widely used...
LA  - eng
PB  - Emerald
TI  - What drives consumers to use P2P payment systems? An analytical approach based on the stimulus– organism–response (S-O-R) model
DO  - 10.1108/EJMBE-12-2022-0374
ER  -