TY  - GEN 
AU  - Bensalem, Smain
AU  - Benouhiba, Nora
PY  - 2025
SN  - 1989-9572
UR  - https://hdl.handle.net/10481/103940
AB  - This article explores the profound impact of marketing strategies on cultural values, particularly in the
context of the relationship between consumers and brands. It examines how marketing campaigns influence
consumer behaviors, identities, and...
LA  - eng
PB  - Universidad de Granada
KW  - Marketing Strategy
KW  - Cultural values
KW  - Consumer-Brand Relationship
KW  - Socioeconomic factors
KW  - Globalization
TI  - The Impact of Marketing Strategy on Cultural Values: Analyzing the Consumer-Brand Relationship from a Socioeconomic and Cultural Perspective
ER  -