TY  - GEN 
AU  - Lounes, Lila
AU  - Atoui, Malika
PY  - 2025
SN  - ISSN 1989-9572
UR  - https://hdl.handle.net/10481/103938
AB  - This study explores the influence of Facebook advertisements on consumer buying behavior in Algeria, with a
focus on identifying the key determinants that shape ad value perceptions. In the context of growing social
media use and the digitalization...
LA  - eng
PB  - Universidad de Granada
KW  - Facebook Ads
KW  - Consumer Buying Behavior
KW  - Theory of Reasoned Action (TRA)
KW  - Elaboration Likelihood Model (ELM)
KW  - Technology Acceptance Model (TAM)
TI  - Facebook Ads and Algerian Consumer Buying Behavior: Analyzing the Key Determinants of Ad Value
ER  -