TY  - CHAP 
AU  - Díaz Millón, Mar
PY  - 2025
UR  - https://hdl.handle.net/10481/102836
AB  - Health tourism is an opportunity for growth in Spain. To attract international travelers, companies need to communicate with them through the Internet and to apply language management strategies, like localization or transcreation. This study aims to...
LA  - eng
PB  - John Benjamins Publishing Company
KW  - language management
KW  - gestión lingüística
KW  - health tourism
KW  - turismo de salud
KW  - localization
KW  - localización
KW  - transcreation
KW  - transcreación
KW  - internationalization
KW  - internacionalización
TI  - Language management and health tourism. Localization and transcreation as tools for tourism promotion
DO  - 10.1075/ivitra.44.07dia
ER  -