TY  - GEN 
AU  - Frías Jamilena, Dolores María
AU  - Castañeda García, José Alberto
AU  - Barrio García, Salvador Del
AU  - López Moreno, Lorenza
PY  - 2020
UR  - https://hdl.handle.net/10481/102602
AB  - Achieving destination appeal and a competitive edge is a priority aim of tourist destination managers. The objective of this study is to help explain the formation of brand equity as a competitive strategy for a tourist destination. A model is...
LA  - eng
PB  - SAGE
TI  - The effect of self-congruity and motivation on consumer-based destination brand equity
DO  - 10.1177/1356766719886888
ER  -