TY - GEN AU - Castañeda García, José Alberto AU - Rodríguez Molina, Miguel Ángel AU - Frías Jamilena, Dolores María AU - García Retamero Imedio, María Del Rocío PY - 2020 UR - https://hdl.handle.net/10481/102600 AB - The aim of the present study is to merge two strands of research that have evolved in tandem (a) the consequences of numeracy; and (b) the effect of information load on the consumer decision‐making process. The study analyses the interaction effect... LA - eng PB - Wiley TI - The role of numeracy and information load in the tourist decision‐making process DO - 10.1002/mar.21278 ER -