TY  - GEN 
AU  - Castañeda García, José Alberto
AU  - Frías Jamilena, Dolores María
AU  - Rodríguez Molina, Miguel Ángel
AU  - Jones, Adam
PY  - 2020
UR  - https://hdl.handle.net/10481/102599
AB  - The objective ofmuch promotional material is to create attitudes about a product or service with existing and prospective consumers. The effectiveness of the promotion in generating such attitudes is partly dependent upon the ability of these actual...
LA  - eng
PB  - Springer
TI  - Online marketing effectiveness -the influence of information load and digital literacy, a cross-country comparison
DO  - 10.1007/s12525-019-00372-9
ER  -