TY  - GEN 
AU  - Castañeda García, José Alberto
AU  - Frías Jamilena, Dolores María
AU  - Barrio García, Salvador Del
AU  - Rodríguez Molina, Miguel Ángel
PY  - 2020
UR  - https://hdl.handle.net/10481/102598
AB  - Today, communication is a key factor of destination competitiveness. The aim of the present study is to examine the effect of
message consistency between different online communication tools on the formation of consumer-based destination...
LA  - eng
PB  - Sage
TI  - The effect of message consistency and destination-positioning brand strategy type on consumer-based destination brand equity
DO  - 10.1177/0047287519881506
ER  -