<rdf:RDF xmlns:rdf="http://www.openarchives.org/OAI/2.0/rdf/" xmlns:ow="http://www.ontoweb.org/ontology/1#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:ds="http://dspace.org/ds/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:doc="http://www.lyncode.com/xoai" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/rdf/ http://www.openarchives.org/OAI/2.0/rdf.xsd">
   <ow:Publication rdf:about="oai:digibug.ugr.es:10481/90134">
      <dc:title>Antecedents and consequences of strategic online-reputation management: moderating effect of online tools</dc:title>
      <dc:creator>Peco Torres, Francisco</dc:creator>
      <dc:creator>Polo Peña, Ana Isabel</dc:creator>
      <dc:creator>Frías Jamilena, Dolores María</dc:creator>
      <dc:subject>Online reputation</dc:subject>
      <dc:subject>CRM</dc:subject>
      <dc:subject>Brand equity</dc:subject>
      <dc:subject>Online tools</dc:subject>
      <dc:subject>Moderating effect</dc:subject>
      <dc:subject>Strategic online-reputation management</dc:subject>
      <dc:description>Purpose – This study examines the antecedents and consequences of strategic onlinereputation&#xd;
management among tourism firms. It is proposed that a) customer relationship&#xd;
management (CRM) is an antecedent of strategic online-reputation management, b) brand&#xd;
equity is a consequence of strategic online-reputation management, and c) the use of&#xd;
online tools moderates the effect of strategic online-reputation management and CRM on&#xd;
brand equity.&#xd;
Design/methodology/approach – A quantitative empirical study is conducted among&#xd;
online marketing managers of chain hotels. Structural equation modeling (SEM) is used&#xd;
to verify the proposed relationships.&#xd;
Findings – The results show that CRM is an antecedent of strategic online-reputation&#xd;
management and that strategic online-reputation management and CRM exert a positive&#xd;
effect on brand equity among firms that frequently use a range of online tools. No such&#xd;
effect is found in cases of limited usage of online tools.&#xd;
Practical implications – Tourism firms seeking to achieve greater brand equity by means&#xd;
of strategic online-reputation management should implement CRM and make extensive&#xd;
use of online tools.&#xd;
Originality – The main contributions of this study are that it: (i) analyses the antecedents&#xd;
and consequences of strategic online-reputation management jointly and empirically; (ii)&#xd;
studies the moderating role of the use of online tools in the effect of online strategies—&#xd;
such as online-reputation management and CRM—on brand equity and; (iii) studies the&#xd;
consequences of CRM in online media.</dc:description>
      <dc:date>2024-03-20T13:38:00Z</dc:date>
      <dc:date>2024-03-20T13:38:00Z</dc:date>
      <dc:date>2023</dc:date>
      <dc:type>journal article</dc:type>
      <dc:identifier>Peco-Torres, F., Polo-Peña, A. I., &amp; Frías Jamilena, D. M. (2023). Antecedents and consequences of strategic online-reputation management: moderating effect of online tools. Journal of Hospitality and Tourism Technology, 14(3), 384-400. https://doi.org/10.1108/JHTT-05-2021-0144</dc:identifier>
      <dc:identifier>https://hdl.handle.net/10481/90134</dc:identifier>
      <dc:identifier>10.1108/JHTT-05-2021-0144</dc:identifier>
      <dc:language>eng</dc:language>
      <dc:rights>http://creativecommons.org/licenses/by-nc-nd/4.0/</dc:rights>
      <dc:rights>open access</dc:rights>
      <dc:rights>Attribution-NonCommercial-NoDerivatives 4.0 Internacional</dc:rights>
      <dc:publisher>Emerald Publishing Limited</dc:publisher>
   </ow:Publication>
</rdf:RDF>