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      <dc:title>Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study</dc:title>
      <dc:creator>Casado-Aranda, Luis Alberto</dc:creator>
      <dc:creator>Sánchez-Fernández, Juan</dc:creator>
      <dc:creator>Viedma Del Jesús, María Isabel</dc:creator>
      <dc:date>2024-02-04T15:13:04Z</dc:date>
      <dc:date>2024-02-04T15:13:04Z</dc:date>
      <dc:date>2022</dc:date>
      <dc:type>info:eu-repo/semantics/article</dc:type>
      <dc:identifier>Casado-Aranda, Luis-Alberto, Juan Sánchez-Fernández, and María I. Viedma-del-Jesús. "Neural responses to hedonic and utilitarian banner ads: An fMRI study." Journal of Interactive Marketing 57.2 (2022): 296-322.</dc:identifier>
      <dc:identifier>https://hdl.handle.net/10481/88094</dc:identifier>
      <dc:identifier>10.1177/10949968221087259</dc:identifier>
      <dc:language>eng</dc:language>
      <dc:rights>http://creativecommons.org/licenses/by-nc-nd/4.0/</dc:rights>
      <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
      <dc:rights>Attribution-NonCommercial-NoDerivatives 4.0 Internacional</dc:rights>
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