From academic to media capital: To what extent does the scientific reputation of universities translate into Wikipedia attention? Arroyo Machado, Wenceslao Arias Díaz-Faes, Adrián Herrera Viedma, Enrique Costas, Rodrigo Wenceslao Arroyo-Machado is supported by a FPU Grant (FPU18/05835) from the Spanish Ministry of Universities and acknowledges funding from a project by MCIN (PID2019-109127RB-I00/SRA/10.13039/501100011033). Adrián A. Díaz-Faes acknowledges research project PID2020-112837RJ-I00 funded by MCIN/AEI/10.13039/501100011033. Rodrigo Costas is partially funded by the South African DSI-NRF Centre of Excellence in Scientometrics and Science, Technology and Innovation Policy (SciSTIP). A draft version of this paper was presented at the 26th STI Conference (Granada,2022). We acknowledge support of the publication fee by the CSIC Open Access Publication Support Initiative through its Unit of Information Resources for Research (URICI). Universities face increasing demands to improve their visibility, public outreach, and online presence. There is a broad consensus that scientific reputation significantly increases the attention universities receive. However, in most cases estimates of scientific reputation are based on composite or weighted indicators and absolute positions in university rankings. In this study, we adopt a more granular approach to assessment of universities' scientific performance using a multidimensional set of indicators from the Leiden Ranking and testing their individual effects on university Wikipedia page views. We distinguish between international and local attention and find a positive association between research performance and Wikipedia attention which holds for regions and linguistic areas. Additional analysis shows that productivity, scientific impact, and international collaboration have a curvilinear effect on universities' Wikipedia attention. This finding suggests that there may be other factors than scientific reputation driving the general public's interest in universities. Our study adds to a growing stream of work which views altmetrics as tools to deepen science–society interactions rather than direct measures of impact and recognition of scientific outputs. 2024-01-11T12:32:40Z 2024-01-11T12:32:40Z 2023-11-23 info:eu-repo/semantics/article Arroyo-Machado, W., Díaz-Faes, A. A., Herrera-Viedma, E., & Costas, R. (2023). From academic to media capital: To what extent does the scientific reputation of universities translate into Wikipedia attention? Journal of the Association for Information Science and Technology, 1–15. [https://doi.org/10.1002/asi.24856] https://hdl.handle.net/10481/86722 10.1002/asi.24856 eng http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess Attribution-NonCommercial-NoDerivatives 4.0 Internacional Wiley