Adoption and optimal configuration of Smart Products: The role of firm internationalization and offer hybridization Vendrell-Herrero, Ferran Bustinza Sánchez, Óscar Fernando Vaillant, Yancy 2023-11-30T12:04:19Z 2023-11-30T12:04:19Z 2021 journal article Vendrell-Herrero, F., Bustinza, O. F., & Vaillant, Y. (2021). Adoption and optimal configuration of smart products: The role of firm internationalization and offer hybridization. Industrial Marketing Management, 95, 41-53. https://hdl.handle.net/10481/85950 10.1016/j.indmarman.2021.04.001 eng http://creativecommons.org/licenses/by-nc-nd/3.0/ open access Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License Industrial Marketing Management