The Portrayal Of Women In Advertisements: A Critical Analysis Of The Role, Participation, And Empowerment Alam, Sohaib Khalid, Sadaf Ahmad, Farhan Stereotyping Advertising network Women representation Empowerment The study qualitatively explores several past and recent advertisements that have evolved, conflicting and defeating women's roles in society. The study further discusses how advertisements have accelerated the concept of 'emphasized femininity' (Patterson et al., 2009) through the inevitable maledominated population discussed by Brule (2020). It contributes to an ever-expanding challenge of gender disparity, stereotyping women and docile responsibilities, thereby propagating inequalities through the digital and printed advertising world. The objective of the research is to purposely select regular advertisements and their symbolic representation that might have promoted women's engagement, their struggle, either responsible for identity stagnation or an expansive identity. The paper has strategically reviewed popular content that uncovers to transform societal myth and women objectification in restoring their equal natural existence. The study concludes the usage and abuses of advertisement concordant to inter-disciplinary inquiry into the laws, policies, and sociopolitical activities within a democratic state. 2023-07-06T07:48:15Z 2023-07-06T07:48:15Z 2023-05-15 info:eu-repo/semantics/article Sohaib Alam, Sadaf Khalid,Farhan Ahmad (2023). The Portrayal Of Women In Advertisements: A Critical Analysis Of The Role, Participation, And Empowerment.Journal for Educators, Teachers and Trainers,Vol. 14(3). 451-459[DOI: 10.47750/jett.2023.14.03.054] https://hdl.handle.net/10481/83286 10.47750/jett.2023.14.03.054 eng http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess Attribution-NonCommercial-NoDerivatives 4.0 Internacional Universidad de Granada