Strong conservatism of floral morphology during the rapid diversification of the genus Helianthemum Martín-Hernanz, Sara Marín Rodulfo, Macarena Breeding system Cistaceae Evolutionary radiation Floral morphology Floral trait Helianthemum Mediterranean basin Trait conservatism Trait evolution Premise: Divergence of floral morphology and breeding systems are often expected to be linked to angiosperm diversification and environmental niche divergence. However, available evidence for such relationships is not generalizable due to different taxonomic, geographical and time scales. The Palearctic genus Helianthemum shows the highest diversity of the family Cistaceae in terms of breeding systems, floral traits, and environmental conditions as a result of three recent evolutionary radiations since the Late Miocene. Here, we investigated the tempo and mode of evolution of floral morphology in the genus and its link with species diversification and environmental niche divergence. Methods: We quantified 18 floral traits from 83 taxa and applied phylogenetic comparative methods using a robust phylogenetic framework based on genotypingby‐ sequencing data. Results: We found three different floral morphologies, putatively related to three different breeding systems: type I, characterized by small flowers without herkogamy and low pollen to ovule ratio; type II, represented by large flowers with approach herkogamy and intermediate pollen to ovule ratio; and type III, featured by small flowers with reverse herkogamy and the highest pollen to ovule ratio. Each morphology has been highly conserved across each radiation and has evolved independently of species diversification and ecological niche divergence. Conclusions: The combined results of trait, niche, and species diversification ultimately recovered a pattern of potentially non‐adaptive radiations in Helianthemum and highlight the idea that evolutionary radiations can be decoupled from floral morphology evolution even in lineages that diversified in heterogeneous environments as the Mediterranean Basin. 2023-06-06T09:58:49Z 2023-06-06T09:58:49Z 2023 info:eu-repo/semantics/article Martín‐Hernanz, S., R. G. Albaladejo, S. Lavergne, E. Rubio, M. Marín‐Rodulfo, J. Arroyo, and A. Aparicio. 2023. Strong conservatism of floral morphology during the rapid diversification of the genus Helianthemum. American Journal of Botany e16155. [https://doi.org/10.1002/ajb2.16155] https://hdl.handle.net/10481/82274 10.1002/ajb2.16155 eng http://creativecommons.org/licenses/by-nc/4.0/ info:eu-repo/semantics/openAccess Atribución-NoComercial 4.0 Internacional Wyley