La utilización del concepto de pH en la publicidad y su relación con las ideas que manejan los alumnos: aplicaciones en el aula Jiménez-Liso, María Rut De Manuel Torres, Esteban González García, Francisco Salinas López, Francisco Publicidad pH Enseñanza de la química Chemistry education Advertising The broadcast on TV of some commercials where the value of the pH in the advertised products was presented as beneficial, prompted us to study them to analyse the ideas related with the acids and bases that they have. Here, we also seek possible coincidences with the ideas that students sustain. We also present a sequence of classroom activities to use commercials to work the concepts of pH and neutralization therein involved 2022-10-10T08:02:25Z 2022-10-10T08:02:25Z 2000 journal article Enseñanza de las Ciencias 2000, 18 (3), 451-461 0212-4521 https://hdl.handle.net/10481/77224 spa http://creativecommons.org/licenses/by-nc-nd/3.0/ open access Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License Universitat Autonoma de Barcelona