Towards a definition of transcreation: a systematic literature review Díaz Millón, Mar Olvera Lobo, María Dolores Transcreation Systematic literature review Translation Studies Qualitative analysis Critical analysis This work has been supported by the project RTI2018.093348.B.100, funded by MCIN/AEI/10.13039/501100011033/FEDER "Una manera de hacer Europa"; and by the Training Program for University Teaching Staff FPU18/02698 (MICIU). ‘Transcreation’ has appeared in the last decade as a translation-related activity consisting in the creative reinterpretation of texts to suit the characteristics of an intended audience. However, the scientific literature surrounding transcreation does not offer a homogenous definition of the term. Given these disparities, the main objective of this work is to create a reliable source of reviewed scientific information about the topic. A sample of scientific works regarding the topic ‘transcreation’ has been compiled from databases and repositories of recognized reliability and has been analyzed with a qualitative data analysis software (NVivo). Findings show that research on transcreation expanded significantly between 2015 and 2019 and that most studies are of a qualitative nature. A critical analysis of the content connects transcreation with other fields of research: translation, communication, advertising and poetry. Following a concept-centric approach, this Systematic Literature Review has permitted the formulation of definitions for transcreation and the landscape of academic research on the topic to be outlined. 2021-12-17T12:35:46Z 2021-12-17T12:35:46Z 2021-12-03 journal article Mar Díaz-Millón & María Dolores Olvera-Lobo (2021) Towards a definition of transcreation: a systematic literature review, Perspectives, DOI: [10.1080/0907676X.2021.2004177] http://hdl.handle.net/10481/72113 10.1080/0907676X.2021.2004177 eng http://creativecommons.org/licenses/by-nc-nd/3.0/es/ open access Atribución-NoComercial-SinDerivadas 3.0 España Taylor & Francis