Segmentation of Foreign Tourists Based on Emotional Perception—The Case of Granada, Spain Valverde Roda, José Solano Sánchez, Miguel Ángel Aguilar Rivero, Minerva Gómez Casero, Gema Segmentation Motivation Satisfaction World Heritage Sites Destination Emotional perception The aim of the present research was to present the typologies of foreign tourists in the city of Granada, Spain, based on their emotional perception and interest in culture using different fieldwork methods. The main obtained results determine four segments of tourists: cultural, alternative, heritage, and emotional. The results also show that, in addition to cultural reasons, tourists presented other types of attractions that encouraged them to visit the city. Regarding the satisfaction variable, the obtained results show that satisfaction increased when cultural reasons had a strong influence on the tourists’ choice of destination. This research contributes to identifying the characteristics of the different visitor segments, with the aim of designing tourist and cultural products that can more efficiently satisfy their needs. This will have a positive impact on the economic development of the city of Granada with an increase in tourist spending, which will lead to an increase in employment and urban development. 2021-09-30T08:59:33Z 2021-09-30T08:59:33Z 2021 info:eu-repo/semantics/article Valverde-Roda, J.; Solano-Sánchez, M.Á.; Aguilar-Rivero, M.; Gomez-Casero, G. Segmentation of Foreign Tourists Based on Emotional Perception—The Case of Granada, Spain. Land 2021, 10, 965. https://doi.org/10.3390/ land10090965 http://hdl.handle.net/10481/70555 10.3390/land10090965 eng http://creativecommons.org/licenses/by/3.0/es/ info:eu-repo/semantics/openAccess Atribución 3.0 España MDPI