An organisational change framework for digital servitization: Evidence from the Veneto region Bustinza Sánchez, Óscar Fernando Gomes, Emanuel Vendrell-Herrero, Ferrán Tarba, Shlomo This research was supported by the European Commission under the Horizon 2020 MSCA project “MAKERS: Smart Manufacturing for EU Growth and Prosperity” with grant agreement number 691192, and the Spanish Government under Grant ECO2014-58472-R Product firms implementing integrated product/service solutions through in-house development must have a long-term commitment to the project and focus on enhancing their resource base and strategic agility. Our results confirm the importance of organizational capabilities and strong firm commitment to the development of integrated solutions. While previous studies have demonstrated the importance of the service business unit’s configuration, this article identifies critical variables (the firm’s strategic agility and capability) that influence make-or-buy decisions. Agility is a prerequisite for digital organizational transformation, and our results corroborate that weak firm agility is closely linked to the need for external development of integrated solutions. 2021-09-06T11:29:07Z 2021-09-06T11:29:07Z 2018-03-26 journal article Published version: Strategic Change. 2018;27(2):111–119 [https://doi.org/10.1002/jsc.2186] http://hdl.handle.net/10481/70115 https://doi.org/10.1002/jsc.2186 eng info:eu-repo/grantAgreement/EC/H2020/691192 http://creativecommons.org/licenses/by-nc-nd/3.0/es/ open access Atribución-NoComercial-SinDerivadas 3.0 España Wiley