Use of Web 2.0 in Cultural Heritage García Santiago, María Dolores Olvera Lobo, María Dolores Digital Humanities Web 2.0 World Cultural Heritage Google Arts & Culture Social Networks Humanidades digitales Redes sociales ABSTRACT: As example of digital humanities in this paper the presence of institutional websites for heritage assets on relevant social media and Web 2.0 tools was analysed (social tools, Wikipedia and blogs). It was studied if new forms of cultural communication are being used as actual communication ways. The presence of institutional profiles was analysed on the following social networks: Facebook, Twitter, Google+, YouTube, Vimeo, Instagram, Flickr, Pinterest, TripAdvisor and FourSquare. Furthermore, it was identified the presence of heritage assets in the “Google Arts & Culture” project of the Google Cultural Institute as a new digital cultural resource. Results heterogeneous have been obtained and have been detected lacks in the adaption web 2.0. Wikipedia is the web 2.0 tool more used and only the 50% of the cases use Facebook or Twitter –most of them governmental institutions which manage cultural assets-. Image-based social networks are used but not in a usual way 2021-07-15T06:59:07Z 2021-07-15T06:59:07Z 2021 conference output García-Santiago, M.D.; Olvera-Lobo, M.D. (2021). Use of Web 2.0 in Cultural Heritage. En Proceedings of the 19th International Conference on WWW/INTERNET 2020, 18-20 de noviembre de 2020. http://hdl.handle.net/10481/69698 eng http://creativecommons.org/licenses/by-nc-nd/3.0/es/ open access Atribución-NoComercial-SinDerivadas 3.0 España IADIS: International Association for Development of the Information Society