Urban Water Pricing and Private Interests’ Lobbying in Small Rural Communities Alguacil Duarte, Fernando González Gómez, Francisco José del Saz-Salazar, Salvador Water prices Rural areas Contingent valuation Willingness to pay Lobby Water Framework Directive comparative analysis This research received funding from the LIFE programme of the European Commision [project LIFE16 ENV/ES/000196], the Regional Government of Andalusia and the European Regional Development Fund (projects P18-RT-576 and B-SEJ-018-UGR18) and the University of Granada (Plan Propio. Unidad Cientifica de Excelencia: Desigualdad, Derechos Humanos y Sostenibilidad -DEHUSO-). The authors thanks the joint inititative of the Provincial Council of Granada and the University of Granada. In particular, to Franciso Javier García-Martínez and Jesús González-López, leaders of the project LIFE16 ENV/ES/000196 (LIFE ECOGRANULARWATER). It is difficult for small municipalities to ensure their urban water cycle complies with the principle of cost recovery established in the European Union (EU) Water Framework Directive. Unlike more populous municipalities, small municipalities face higher average production costs. However, at least in Spain, the price of water is, on average, lower in small municipalities. We question whether the low price of water in rural areas is due, at least in part, to people linked to agriculture, i.e., do farmers constitute a special interest group that hinders increases in the price of water? The main hypothesis was tested with data taken from Torre-Cardela, a municipality in southern Spain with close to 800 inhabitants. In the research a contingent valuation analysis was carried out to analyze respondents’ willingness to pay in the event of a hypothetical increase in the price of water to help cover the service costs. Contrary to expectations, the study yields no evidence that the agricultural population is more resistant to price rises than the rest of the citizens surveyed. In fact, results show that people involved in the agricultural sector would be willing to accept a hypothetical increase in water tariffs in between 15% and 25% over the current tariff, while for the rest of the population this same increase would be lower (in between 9% and 20%). 2021-03-04T09:54:07Z 2021-03-04T09:54:07Z 2020-12-14 info:eu-repo/semantics/article Alguacil-Duarte, F.; González-Gómez, F.; del Saz-Salazar, S. Urban Water Pricing and Private Interests’ Lobbying in Small Rural Communities. Water 2020, 12, 3509. [https://doi.org/10.3390/w12123509] http://hdl.handle.net/10481/66878 10.3390/w12123509 eng http://creativecommons.org/licenses/by/3.0/es/ info:eu-repo/semantics/openAccess Atribución 3.0 España MDPI