Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay Liébana Cabanillas, Francisco José García Maroto, Inmaculada Muñoz Leiva, Francisco Ramos de Luna, Iviane Mobile payment Near-field communication Apple Pay Intention to use Current developments in information technology and communications, as well as the significant transformations the business world is being forced to make, are generating an opportunity for widespread acceptance of mobile payments. The present research analyzes the intention to use the Apple Pay mobile payment system, as well as contextualizing and evaluating the different antecedents of its use. To carry out the research, 539 users were invited to respond to an online questionnaire, and an analysis of structural equation modeling was used. The results indicate that perceived value is the variable that most influences the intention to use the proposed payment system, followed by perception of utility and risk. This work has important implications for companies in the sector. 2020-09-08T07:35:00Z 2020-09-08T07:35:00Z 2020-07-06 journal article Liébana-Cabanillas, F., García-Maroto, I., Muñoz-Leiva, F., & Ramos-de-Luna, I. (2020). Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay. Sustainability, 12(13). [doi: 10.3390/su12135443] http://hdl.handle.net/10481/63316 10.3390/su12135443 eng http://creativecommons.org/licenses/by/3.0/es/ open access Atribución 3.0 España MDPI