Perceived Value and Customer Adoption of Electric and Hybrid Vehicles Higueras Castillo, Elena Molinillo, Sebastián Coca Stefaniak, J. Andrés Liébana Cabanillas, Francisco José Electric vehicles Hybrid vehicles Customer attitudes Perceived Value Sustainable mobility Electromobility Internal combustion engine vehicles are a key source contributing to urban air pollution. In order to reduce noxious emissions and reliance on fossil fuels, governments and the automobile industry have started promoting the adoption of electro mobility (EM) options over the last few years, albeit with limited success in terms of market penetration. This study aimed to improve the current understanding of factors influencing customers’ intentions to adopt EM options. Building on the theories of perceived value and reasoned action, this study posits a behavioural model based on four dimensions of perceived value and two technical performance characteristics of EM vehicles with regards to their influence on customer attitudes towards EM options, as a precursor to purchase. The model was tested empirically using structural equation modelling analysis using data gathered through an online survey of 404 consumers in Spain. 2019-11-21T12:19:00Z 2019-11-21T12:19:00Z 2019-09-11 journal article Higueras-Castillo, E., Molinillo, S., Coca-Stefaniak, J. A., & Liébana-Cabanillas, F. (2019). Perceived value and customer adoption of electric and hybrid vehicles. Sustainability, 11(18), 4956. http://hdl.handle.net/10481/58011 10.3390/su11184956 eng http://creativecommons.org/licenses/by/3.0/es/ open access Atribución 3.0 España MDPI