An Analysis of the Factors behind the Citizen’s Attitude of Rejection towards Tourism in a Context of Overtourism and Economic Dependence on This Activity Martín Martín, José María Guaita Martínez, Jose Manuel Salinas Fernández, José Antonio Social sustainability Tourism Sharing economy Economic impacts Overtourism Anti-tourism movements Tourism-phobia New tourism trends, such as vacation rentals websites and low-cost tourism, have generated a new environment of interactions between tourism and the citizens. To this, we must add the fortuitous increase in demand in some touristic destinations. This has derived in situations of rejection in traditionally tourism-dependent environments. In this study, which is focused on the city of Barcelona, we use work-field data to analyze the elements that lie behind the popular aversion to tourism. Assuming a non-forced analysis that takes the Social Exchange Theory as a framework, we have determined that the negative economic effects derived from the increase in the number of accommodations destined for vacation rentals and in the demand lie behind this rejection. The main impacts that are perceived directly from these factors are: the increase in residential rentals prices and a shift from a traditional market to one oriented to the tourist with higher prices. It has also been determined that the most vulnerable population groups are those who manifest a stronger rejection, tenants of apartments in city centers, and citizens with a low/medium income, who perceive rises in the prices and a change in the market focus to a larger extent. 2019-03-26T17:53:06Z 2019-03-26T17:53:06Z 2018-07-10 journal article Martín Martín, J.Mª.; Guaita Martínez, J.; Manuel Salinas Fernández, J.A. An Analysis of the Factors behind the Citizen’s Attitude of Rejection towards Tourism in a Context of Overtourism and Economic Dependence on This Activity. Sustainability 2018, 10, 2851. [doi: 10.3390/su10082851] 2071-1050 http://hdl.handle.net/10481/55177 10.3390/su10082851 eng http://creativecommons.org/licenses/by/3.0/es/ open access Atribución 3.0 España MDPI